Fall is here, and if you’re a realtor wondering how to stand out in the cooler months, it’s time to grab your pumpkin spice latte and take some notes. While the leaves are falling, your business doesn’t have to! Here are five tips to dominate the real estate game this season and end the year strong.

🎯 Lean Into Fall-Themed Marketing: Now’s the time to embrace all things fall. Host a fall open house with warm apple cider, pumpkin donuts, or even a small giveaway (think cozy blankets or candles). Use seasonal hashtags like #FallInLoveWithThisHome and create Instagram reels with vibrant autumn backdrops. People love the cozy vibes of fall, and your listings can ride that wave.

🎯 Update Your Listing Photos: If you haven’t updated your listing photos since the summer, it’s time for a refresh! Homes look magical with colorful leaves, seasonal decor, and natural light that’s softer this time of year. Make sure the exterior photos scream “fall charm” and not “leftover summer.”

🎯 Be the Resource Buyers and Sellers Need: Create and share seasonal content that helps your audience. Post tips for winterizing homes, highlight the benefits of buying or selling in the fall, or share a checklist for prepping a home for colder weather. When you provide value, you’re not just a realtor—they’ll see you as their go-to expert.

🎯 Reconnect With Your Past Clients: Fall is perfect for rekindling those relationships! Send handwritten thank-you notes, deliver small seasonal gifts like pumpkin bread, or host a client appreciation event. This not only strengthens your connections but keeps you top of mind when they or their friends need a realtor.

🎯 Embrace Local Events and Communities: Northern Kentucky is buzzing with fall festivals, farmer’s markets, and cozy events. Use these opportunities to network and meet potential clients. Share the events on your social media and show that you’re not just selling homes—you’re part of the community.

This fall, don’t just let your business cruise on autopilot. With a little seasonal strategy and a lot of hustle, you can make this season your most successful one yet. And remember, if you want even more tips on how to level up your real estate game, I’m always here to share what’s worked for me. Now, get out there and crush it! 🏡🍁

Tamra Minch

Northern Kentucky Realtor | Jesus first ✝️ | Mama of boys 💙 | Obsessed with good coffee, community, and making real estate fun. Let’s find your dream home—and have a few laughs along the way! 🏡