Let’s be honest—open houses can either be a total waste of time…
OR a powerhouse tool for collecting leads, showcasing your client’s home, and building serious momentum for your brand.

If you’re tired of throwing a sign in the yard, putting out some cookies, and hoping someone shows up (same), this post is for YOU.

Here’s exactly how I run open houses that impress sellers, wow buyers, and generate leads—even if no one buys that specific home.

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1. SET THE EXPECTATION WITH YOUR SELLERS 🧠

Before anything else, talk to your sellers about what an open house can and can’t do. Be clear: the goal is exposure, buyer feedback, and lead gen—not always a same-day offer.

🔥 Pro tip: Give your sellers a prep checklist (declutter, depersonalize, deep clean). Bonus if you help them with staging or bring your own items to style the home!

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2. MARKET IT LIKE A PRO (NOT A SECRET) 📣

You need to get eyeballs before the doors open.

Here’s my typical open house marketing game plan:

• MLS Open House Announcement ✅
• Facebook Event ✅
• Instagram Reel or Story Countdown ✅
• Posts in local community groups (smartly—not spammy) ✅
• Text blast to buyer leads + neighbors ✅
• Email reminder with map + time ✅

Oh—and don’t forget to tell the neighbors! I always drop off flyers or knock a few doors beforehand.

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3. HAVE A SIGN-IN SYSTEM THAT WORKS FOR YOU 👏

This is the game-changer, friend.

I use a QR Code Sign-In System with a form that connects directly to my CRM. Buyers scan a code at the door & fill in their info so I can have them added to my general workflow and reach out later!

✨ Bonus: It looks sleek, feels modern, and makes me look like I know what I’m doing (because I do 😉). No awkward clipboard needed.

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4. MAKE THE VIBE MATCH THE VALUE ✨

Set the scene like this is the one.

🕯️ Candles or subtle diffusers
🎶 Soft music in the background
🧺 Individually wrapped snacks + drinks
📋 Listing info printed AND digital
🛋️ Everything clean, open, and staged

And YOU? Be approachable, but professional. Chat—but don’t hover. Let them imagine themselves living there, while still being available for questions.

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5. TAKE NOTES ON BUYER FEEDBACK 📝

Keep a notebook (or use the notes app!) and jot down common comments.
Later, this is GOLD for your seller AND for your follow-up game. You can say:

“I spoke with 12 buyers and here’s the consistent feedback on the layout.”
That builds trust—and proves you’re not just there to smile and unlock doors.

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6. FOLLOW UP LIKE A BOSS 🔁

The gold is in the follow-up. Every. Single. Time.

Use the QR code info to:

• Add buyers to your CRM
• Send personalized follow-ups within 24 hours
• Offer private showings or alternative listings
• Tag them for future nurturing campaigns

This is where most agents drop the ball. Don’t be most agents. 😉

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7. CREATE CONTENT FROM THE DAY 🎥

Take pics and videos before the crowd rolls in. Show off:

• Your setup
• The snack table
• You welcoming buyers
• A quick walk-through tour

Then turn it into a Reel, a post, and a story! This builds social proof, keeps your sellers happy, and shows your audience that you’re out here working.

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💬 FINAL THOUGHT

Open houses aren’t just for buyers—they’re for building your business.
With the right systems, strategy, and a little sparkle, your next open house could bring you a new buyer, a new seller, and at the very least… a stronger brand.

You got this. And if you want my exact QR code setup, follow-up system, and open house checklist—DM me. I’ll send it your way. 😉